Monday 3 March 2014

Manafisto & Design Task

Manafisto & Design task

Today we had a brief insight into what we need to prepare for by the end of the 3rd year. Two 3rd years from very unique disciplines delivered a presentation of there manifestos for the creative practice. A brief insight into a manifesto is the basics of you as a creative.

Its the declaration of your intentions for your creative practice.

What I'm into.

What makes me and my style unique.

What do I do or what do I intend to do?

What do I believe in?

We were then paired up with a peer to create a collaborative manifesto. We began discussing our own personal attributes and what makes us who we are and what we believe in (a brief personal manifesto) and then compiled what we agreed on as a collective. Here is a brief run down of our manifesto (Neill & Jonny)

We use traditional Graphic Design process. (Grid systems, Hierarchy, typical development process etc)

We prefer design work with good concepts rather than pleasing aesthetics, although aesthetics are equally important.

We are very image based with our designs having both come from a fine art & illustration based background.

With printed media we feel that paper stock is a crucial choice within the design production process. 

And Cats are better than dogs, just because dogs are evil. 

This manifesto will be mine and Nielles personal guidelines, we are both to produce a piece of graphic design sticking to this manifesto as a base for our practice. The piece of graphic design needs to be something so good that the receiver would treasure it forever.

The receiver been Ian Anderson, the founder of Designers Republic. This task has lots off opportunity for recognition due to Ian's success within the industry and his links with other designers.

Design outcomes
Here is a piece of design that follows the guideline's of my manifesto. 

It uses traditional graphic design process's in the form of typography and imagery but with an abstract more illustrative twist to emulate the image based designs I like to produce. 
Producing a physical print that you can hold is something that simulates traditional graphic design rather than producing just a digital image it combined both digital techniques with traditional techniques. 
The centre use of space simulates considered layout within balance of negative and used space within the composition. 
The concept is based on the playfulness of cats demonstrated through the illustrative use of typography to create an image.
The use of typography has abstract use of hierarchy too, the viewers eye is bounced around the letterforms through abstract alignments, sizing and distortions with contrasting more legible fully readable words. 
I experimented with paper stocks which completely altered the aesthetics and colours of the design, the design document was green ink but when printed on a dark stock it looked like a sort of UV printing technique which was an interesting outcome. I much prefer the beige and the grey stocks they contrast nicely with the green ink.  
The image itself is based on cats, I felt this would be a good image to use as one of the points I made as a comical reference was my preference to cats over dogs. It also gave me the opportunity to experiment with typography in an abstract way to produce something quite image based and playful in aesthetics.

I think this could be taken further by screen printing the images to demonstrate more traditional design process's.


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