Evaluation & Brand identity/Promotion pack
Finals & Rationale
Working from the name Blank Pigment to carry my creative practice and thought process's the name suggests ideas of:
Creativity through the connotations of pigment.
Pigment is a natural and synthetic material that carries color, this communicates my multi discipline approach that encompass's modern and traditional process's while the word Blank links carries the idea of a pigment carrying color.
I interpreted this in a way that the idea of the word blank can also hint at progression and constant change, a good reflection of how I take a sustainable approach to work by considering ideas and process's to create relevant concepts for intended target audiences.
This supporting GIF emulates the idea of building a brand, using pixelation as a digital reference to pigments, the grey to black color scheme works on an idea of progression of skills through the progression of tones while also visualizing blank and filled pigments.
The broken down logo can be used in still imagery across print media to carry the brand presence and tone of voice across a range of collateral and keep a consistency too the aesthetics.
The 3 lines in the E glyph carry the brand color scheme and communicate my
Conceptual Approach
Sustainable Outcomes
Multi Disciplinary approach
The use of ultramarine blue stock is influenced by the common raw pigment under this name, it can be reproduced and replicated naturally and synthetically, the color blue is also the most direct color wave when it comes to how light is perceived by the eye. This also visualizes the idea of direct and precise communication of ideas to the client which supports my personal, friendly and professional tone of voice.
The idea of using varying opacity and transparent stocks works alongside the progression of tone seen in the logo mark while also symbolizing clarity and honesty. An important factor to maintain good client relationships and clear ideas and resolution.
The pack works as a mailer to send out to clients or studios to pitch potential work or placement, this direct method of communication references a personal relationship with the end user as apposed to the loose connections emails carry. Also emails are more likely to be ignored.
The format of the pack isn't fixed its loose, the idea of this is to express my progression within my creative practice while also referencing the idea of a portfolio and how its a progressive thing that advances as you advance. This will work alongside my online presence/portfolio which will be constantly updated with better and better work.
Module & Branding Evaluation
What Skills have I developed through this module and how effectively did I apply them?
Team work, through the taking care of business brief I developed my skills working in collaboration with a number of likeminded designers with the same goal but approached in diverse ways, working on other peoples specialisms and combining them with my own resulted in our group producing a strong business plan with lots of potential. It also taught me how to prioritize tasks based on our specialisms teaching me how effective a well organized workflow can be when producing a lot of effective work in a short space of time.
Entrepreneurship and professionalism, through readings into Know Your Onions, Think and Grow Rich, Make Your Mark and Designing Brand Identity taught me about a lot of business related factors, I really want to establish my own studio so the information within these books has really gave me a good base of knowledge to work from. From these books and Johns presentations I learnt about copyrighting, marketing, advertising, planning, positive thinking, visualization and subconscious thinking (a little deep but effective if carried out), legalities and full creative and professional journey through a full brand identities.
Ways of approaching a problem, through other modules I have began to develop different ways of tackling a problem, coming at a problem from different angles and view points helps fully understand the potential of the problem at hand giving opportunity for a broader range of ideas to work from. This benefited the work produced for my personal branding and the collaboration module.
Design principles I have really began to develop these skills, using grid systems as a way of fully exploring potential layout within my work not only to emulate structure but also to give a sense of movement and interactivity which supports my approach to design.
Production & resolution, I have produced quite a niche and contemporary outcome for my promotion pack, it uses considered material, layout and format when it comes to visualizing a concept. This is something that I have done well over other modules as well as this one really considering the craft that goes into creating a physical outcome.
What approaches & methods of design principles, production and concepts have I developed and how have they informed my personal creative practice?
Brand identity, through research and influence from books and web content, especially the Designing Brand Identity book I have began to understand every stage of the branding process from name generation to touch points to marketing. This has helped me produce a strong outcome that explores all angles to resonate with a specific audience and communicate a concise and informed message.
Conceptual approach creating a strong concept for all my work is more important than aesthetics too me at this stage, aesthetics come secondary and result in well communicated and presented design.
Thorough research and problem analysis, analyzing a problem and understanding the requirements to solve a problem helps me inform specific research that helps aid further idea generation and later enhances current ideas to develop on.
Target market specific focus, focusing on a specific audience and analyzing what they want helps me produce well informed concepts.
All these considerations resonate with my rationale and final resolution for my brand identity and promotion pack.
What strengths where obvious within my work and how can I expand on these?
Clarity of ideas presented, the resolutions I present are very well thought of when it comes to the concepts they represent and show a strong focus on concepts, problem analysis and through research. Expanding on this will help strengthen the focus of my brand identity and help me focus even more on my creative discipline.
Professional presentation of work, I have started to really consider how final work is presented. Lots of detail photos and well presented high quality photos helps present physical 3D work in a more realistic sense allowing viewers to appreciate the quality, craft, production and techniques that have gone into the work. It also shows confidence in my work. Something that needs to be expanded on so I can keep a positive mindset and keep producing good work.
Concept and delivery of my brand identity and collateral. I was really proud of my concept of my brand identity it really reflects my personality and my creative discipline, in terms of expanding I need to push the Blank Pigment brand and begin to get some freelance work. I want to explore a few print process's to emulate my multi discipline approach a little more.
Looking at a range of international studios, avoiding typical national studios influenced my niche focus and interests.
What weaknesses where obvious overall and how can I improve on them in the future?
Project/Time management and prioritizing, I really messed up with PPP this year when it came to time management, I could have produced a much better final outcome when it came to my personal branding. The concept was there but as I usually have a multi disciplinary approach to techniques and process's I feel experimentation into production and print methods will have strengthened the concept even more, better time planning and setting specific tasks and breaking down a brief into a time scale will help me make better use of my time.
Portfolio presentation, need to focus down rationales and presentation of ideas and resolutions. I like to be thorough when explaining an idea but when it comes to presenting this in a portfolio it gets a little tiresome, presenting ideas and resolutions in a clearer more concise way will aid digestion of the content and save people skipping through and missing important details.
Web presence, due to problems during the year with been taught web design Im going to have to self learn, I have a few books and web resources to work from so I feel the few months over the summer will allow me to fully understand web design and maybe even have a responsive website produced for when I come back in level 6.
What would I do differently next time and what can I gain from doing this?
Contacting designers, I need to really push this. Think of unique ways of contacting them to gain there attention to give me a better chance of response, if I figure out a certain tone of voice and use of language when communicating a designer I feel this will hopefully spark some dialogue which could result in placements. Its also about the amount I contact, I messages a few this year but relying on 1 or 2 for a response isn't realistic considering how busy they all are.
Producing more external work and enter more competitions for further exposure and allowing me to apply my skill sets and my focused specialisms relating to conceptual multi disciplinary brand identity to different disciplines
Learn web design and produce a properly considered website, all I had for this submission was a Behance page while this is beneficial for gaining initial exposure within the creative industry I do need to learn web design as its important to make a website when creating brand identities as most clients will want one.
Attendance = 5
Punctuality = 4
Motivation = 3
Commitment = 3
Quantity of work produced = 3
Quality of work produced = 3
Contribution to the group = 5
Last minute update
Received news I was shortlisted for the Penguin Design awards to go down to an award ceremony for the final judging, hoping for 1st place and a 1 month payed placement at penguin will provide invaluable for experience.
