Hyperloop - Visual Developments/Iconography System

Hyperloop - Visual Developments

Presented here is the iconography system I developed too be applied accross physical signage and digital interfaces, carrying the human tone of voice and accuracy of the brand.

The use of the circular grid references the circular edits too the logotype while allowing a consistent set of icons too be made that reflect accuracy yet have a soft tone of voice that expands on the human feel we want. 

Working between me and Joe we expanded my current iconography guidelines to carry the full brand look and feel. 

Hyperloop - Refining Brand Tone & Delivery

Hyperloop - Refining Brand Tone & Delivery

Before I can begin working on the previous steps to resolving an iconography system its important we establish small details within the brand. These small details will aid the concise delivery of iconography. To establish this system we decided to run through the process of traveling on Hyperloop from A - B.

1. Commuters use the Hyperloop to travel faster than car, train or plane. Direct and swift.

2. There are two main target personas to consider, people with smarphones and the small percentage without when considering interactive electronic user interfaces.

3. For people with smartphones they log into an app, buy there ticket for the day, week or month. Booking times isn't really necessary they just get given the next available one due to the rapid turn around. 

4. Customers without smartphones can go to the Hyperloop and go through the traditional transaction, to maintain the human feel there will be assistant on hand. The ticket will be small and recyclable or reusable like an oyster card. 

5. For customers with a smart phone the rapid process can be used too its full, arrive at the station scan there phone on the barrier and follow the way finding too there designated platform shown on the user interface. This saves on tickets as a way of been environmentally friendly. 

Hyperloop - Presentation Planning

Hyperloop - Presentation Planning 

Alex began preparing a presentation overview, I wanted to clarify what was going on here so I could begin generating an iconography set of guidelines for multiple brand touchpoints that worked within his parameters for the presentation to the DBA guys. 

We want to show a journey of A - B within the presentation.

Present potential visualisation of the future.

I pointed out the issue about smartphones still even then people may not be interested in smart phones so consider the small portion that wont have them.

Explain the tone of voice through the use of speech, creating an image of the tone through the use of language within the presentation. Iconography can support this speech too add context.

Work on a strong focus of colour and type, my iconography set will need to resonate with these.