Hyperloop - Visual Developments
Presented here is the iconography system I developed too be applied accross physical signage and digital interfaces, carrying the human tone of voice and accuracy of the brand.
The use of the circular grid references the circular edits too the logotype while allowing a consistent set of icons too be made that reflect accuracy yet have a soft tone of voice that expands on the human feel we want.
Working between me and Joe we expanded my current iconography guidelines to carry the full brand look and feel.
No comments:
Post a Comment