Hyperloop - Refining Brand Tone & Delivery
Before I can begin working on the previous steps to resolving an iconography system its important we establish small details within the brand. These small details will aid the concise delivery of iconography. To establish this system we decided to run through the process of traveling on Hyperloop from A - B.
1. Commuters use the Hyperloop to travel faster than car, train or plane. Direct and swift.
2. There are two main target personas to consider, people with smarphones and the small percentage without when considering interactive electronic user interfaces.
3. For people with smartphones they log into an app, buy there ticket for the day, week or month. Booking times isn't really necessary they just get given the next available one due to the rapid turn around.
4. Customers without smartphones can go to the Hyperloop and go through the traditional transaction, to maintain the human feel there will be assistant on hand. The ticket will be small and recyclable or reusable like an oyster card.
5. For customers with a smart phone the rapid process can be used too its full, arrive at the station scan there phone on the barrier and follow the way finding too there designated platform shown on the user interface. This saves on tickets as a way of been environmentally friendly.
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