Local studio - Leeds - Catalogue & Potential personal projects & Business opportunities

Local studio - Leeds - Catalogue & Potential personal projects & Business opportunities 

Keeping focus on the multi disciplinary studios to influence my multi disciplinary direction within my focus on branding I took a look at Catalogue who now have offices in Leeds and London an impressive achievement to say they only started out in 2011. Tom Pratt and Oliver Shaw produce a range of work both commissioned and self initiated projects ranging from web design, to identity to publishing. 

They have quite a contemporary aesthetic, its important to keep up to date with design trends as a lot of clients rely on having a brand image that is current, so combine this with a unique aesthetic and tone of voice that resonates with the clients organization and its obvious why Catalogue have done work for such big clients like Pepsi and Urban Outifitters. Organizations that rely on up to date and contemporary concepts and aesthetics to remain focused on there specific target markets. 

There website is also laid out effectively and is easy to navigate, the min focus is the work within a simple and structured grid system something I need to consider in my web presence, functionality of the site and clarity and impact on the work I have to offer. 

Business & Personal projects

Its nice to see busy studios like this undertaking personal projects and is something me and Neill have spoke about for a while, at current we have discussed the potential of a cross nation risograph press running on a small scale from Leeds & Scotland to target a wider range of potential customers. 

Since the first year we have also been discussing an exhibition, current thoughts on this are an exhibition with a rustic aesthetic, shipping containers, pallets, breeze block bases, gritty screen-printed cardboard and corrugated steel and a theme on what makes you happy have been discussed at the moment, both the discussion on the risograph press and exhibition have lots of mileage and potential to go forward with and will be expanded on throughout the year. 

PPP Update

PPP Update 

Begin researching studios that interest me, consider how I could go around contacting them with a main aim at getting a response. Email isn't very personal, create a more personal contact method that communicates you or is more eye catching and grabs the end users attention. (Print media, compliment them, big EGO's up, work towards visits for potential recognition for placements in future)

What do I want to change in the way I work this year?

Make myself noticed, try get external recognition through competition briefs, live briefs, freelance work, placement opportunities. 

Whats influenced me over the summer, whats influencing me at current (exhibitions, designers & artists past/present, real life influences)

Plan for this year:

Seeing and recording

Time planning and management

You a brand?

A creative CV, hat is it?

Contacting professionals and networking.

Doing freelance, do you wrk for free?

What is a professional anyway?

Ongoing taks on PPP blog

1. Reflecting on this past year, what was the most influencing event I experienced? 
2. Have I made any contacts that I feel will be of any help this year?
3. How did I meet, contact or experience these?
4. If I made no contacts at all why? work, illness or commitments etc?
5. If I were to make new contacts how would I do it and what would I say?
6. Contact studios & designers!

International studio - Munich - Moby Digg

International studio - Munich - Moby Digg

Munich based studio make use of varied materials, process's and techniques within there work that produce an aesthetic that merges together traditional and contemporary aesthetics with a fun and playful tone of voice proving that brand identity's don't have to follow blatant corporate styles which I feel is the common perception for branding to date. 

The website has a certain interactivity within it between the website navigation and the content, I like how ever the user choses to interact with the navigation all the work is still the main focus on the continuous scroll page, at this stage of my creative practice I feel the main focus within my web presence should be high impact images of my work to provide a snapshot and overview of what I have to offer to provoke investigation.

The brand identity for M&P management services shows how an injection of colour, texture and technical innovation can emulate a contemporary professional aesthetic suited to the target audience area the client aims at but still maintain a playful fun tone of voice to make a "management services" company stand out from the rest of its corporate, bland aesthetic rivals.