International studio - Switzerland - Atlas Studio
The first thing that got me with Atlas was there website format, it was very unique to how other sites operate but from its initial appearance looks like other creative sites that have examples of work on the main page with page links to help navigation to new pages from this starting point.
This site works differently to others though, the whole navigation of the site is contained on one page with the selection of tabs and sub tabs from the index and navigation bars that change accordingly depending on what navigation links are selected, then the images scroll through to the selected link keeping things functional, structured and smooth navigation meaning the user can quickly browse through the large portfolio of work efficiently and easily.
The work they do sums up my main interests and focuses I want to narrow down too within my interest of multi disciplinary & conceptual branding, they cover editorial, print, web and identities covering multiple target audiences to stretch there recognition off services across a wider field that include both commercial and pro bono cultural work.
There approach to image making and typography is quite abstract, something I often explore before simplifying down to a more refined image that resonates the intended message more clearly, but I feel theres milage in these abstract images drawing in attention through the viewers inquisitive nature.
They dont follow typical design rules and principles in terms of layout, everything is quite deconstructed but this suits there abstract and contemporary style and provokes interaction and produces visual impact, something important when creating a memorable brand identity.
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