Local studio - Manchester - Raw

Local studio - Manchester - Raw 

Raw is a studio that create a range of effective design outcomes that take into account a full understanding of the clients needs and the target market they want to reach before beginning the start of a design process. This is one of the most important aspects of creating a brand as the outcome needs to resonate the client and the target audience they provide for in equal amounts to create a well informed outcome.

The site takes a different format to other sites that focus on the high impact presentation of there work, this concise presentation of information and text works well with there overview on how they want to understand the problem at hand before beginning to make visual outcomes and tests.

The work they produce tackles multiple touch points of a brand identity from logo design to web presence. 

When considering digital outcomes its important to consider all possible output options ranging from smart phones, to tablets to regular and large screen outputs, this is where responsive websites like these help and is something I need to consider in my web presence plans. 

Print outcomes need to work alongside the tone of voice and concepts of a brand identity, it all needs to tie in together and color is an excellent way of doing this. 

Something I remember John talking about in a previous presentation was the inclusion of a blog to enhance the recognition of a creative agency, Raw have taken this idea of a blog and aimed it at a specific target audience creating a typographic blog that turned into a self initiated project that merged together modern and traditional through the use of glow in the dark inks and screen printing of type design on posters while using projections as an alternative method of distribution and presentation of typography to place it into a whole new context. This shows how the method and process can drastically change the tone of voice and message perceived while the overarching concept is relatively simple.