EQUIP - Identity & Positioning
Branding
In terms of physical identity we chose to just produce a business card as we still havent settled within an area. The business card will just be a keepsake to remember our name from when we feature at events or exhbitions, prople will be drawn in by our exhbition pieces and visual manifesto. A main touch point of our brand.
The logotype is Clarendon bold, the e has a look and feel that reminds us of the internet while the rest of the serif font has quite a contemporary feel while the large angular serifs add a robust feel too a traditional serif. A nice contrast of process's which resonates our appreciation too print and digital process's while the delicate calibre regular references our attention to detail even within our experimental process.
The printing of a black and white triplex business card works on the idea of contrast, ranging from our contrasting process's too the services we offer.
The main focus of our brand is the visual manifesto, this works alongside our idea of progression. Something we add too as we progress as a studio referencing our 8 point manifesto at all times but as we touch a lot of areas within print and design we need a brand that can be delivered across all these. And this works as an exhbition piece, a promotion piece and an example of what can be achieved at our workshops. 
In terms of positioning we sit within an experimental print, aiming at filling a gap in the sector for print services ranging from riso-graph to screen printing as an end goal but at current we offer graphic design solutions that focus on the distribution of typography and image through digital and print based process's.
Moo Order
We printed the cards from Moo as there business model is something we appreciate and aspire too, an end goal would be too reach such wide recognition as these but still pay attention to detail to quality print process's and allow a range of creative process's to be chosen by the customer at reasonable prices.
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