EQUIP - Jigsaw Finals, Rationale, Manifesto & Evaluation

EQUIP - Jigsaw Finals, Rationale, Manifesto & Evaluation 

Jigsaw Finals & Rationale

The original intentions of these pieces was to carry our manifesto within a physical output that references our appreciation of print and technology process's, the idea was to split the wood up into 4 pieces each, creating a representation of our manifesto.

The idea was too create illustrations and typographic additions using a multitude of process's to reference our practice, ranging from hand rendering too vinyl sticker too further screen-printing.

1 Experimental – type, layout, stock, production 2 Hands on – better word… don’t fuck about 3 Progressive – contemporary, risks, experimental, pastiche 4 Outside influence – better word… graphic design isn’t all that 5 Print – heavy focus, experimental, collecting, aura 6 Digital considerations – awareness, progression, future of design 7 Research heavy – informed, conceptual 8 Nomads of graphic design…. Roaming, avoid settling for the basic

At current though the use of pastel pink and blue references our contemporary approach while the robust and rustic feel of the chipboard shows our tactility and consideration to material and physical process's. The patterns are a collaboration of mine and Joes digital process's mine coming from the scanning in of hand rendered material turning it into a texture and interacting it with basic 3D shapes and a modular grid as a transition from the physical too the digital.

Joes was a number of scanned in pieces of paper repurposed into an intricate digital texture that worked as the base pattern for my layer.

Evaluation & Plans

At current we are happy with our outcome, it really reflects our process and has a multitude of uses that expand away from your typical branding, this is a physical delivery of our process and a snapshot of how we work that will be taken too exhibitions and print fairs as a promotion piece so in this sense it will work perfect in expanding our presence. 

It was a shame we never got round too adding the visualization of our individual manifesto points, but the pieces are an ongoing process, been added too and manipulated as our positioning within the industry changes. We will have the pieces illustrated for print fairs over the summer to begin getting our selves noticed as contemporary printers and graphic designers. 

Im excited too begin creating designs for these pieces, now there isn't such a rush for time I can spend more time on creating quality resolutions that in turn will help show our potentials a lot more, if we rushed them it would make us look of a lower standard of creatives.