Hyperloop - Interim Crit Follow up meeting & Plans

Hyperloop - Interim Crit Follow up meeting & Plans

Today we had our interm crit with DBA presenting everything we had so far and giving us our first taste of real world feedback to begin working on and developing our brand.

The feedback we received was good some key points that we are choosing to investigate on are;

Look at her as a reference point and the visual asthetic and look and feel it gives off, working off ideas that technology has been diluted into our everyday lives making things easier but not really standing out, just been there. Organic so to speak

Human is a good reference too work on but think about how it will be delivered?

Using the film Her is a very good link to the prediction of future technologies becoming more human and integrated.

Expand on the idea of using an interface, creating a connection with the end user, a user experience. Making the brand feel like the everyday rather than feel scary and technological as its a new technology this could very well be a risk.

Look at apple and there focus on user experience while technology ticks away in the background and doesnt shout about it within its brand.

Carry on developing a logo type, focusing on the idea of human-ness, creating a connection to do good, make it feel real, a benefit to life rather than just been there as a visual brand.  

Expand on the touch points across digital deliveries through an app, ideas of in-carriage entertainment and digital bill board advertising. Maybe something interactive?

Consider sub-brands as an expansion of the brand, this is a very future oriented brand, consider the future potentials and market areas it could expand into? 

Plans

Research Brands that have a human look and feel within there interactivity 

Image making techniques ranging from illustration to iconography, we agreed all these can carry multiple tones of voices like explanatory points but more organic illustrations can aid that human feel.

Push the logo type.

Create a feeling of trust in the brand to reassure people as this is a new scary technology, the human feel will help emulate this. 

Think of routines in 2020s, how will we live and how will this technology benefit us more within these routines, obviously life is becoming more fast paced so this is one key consideration we thought of?