Sunday 7 February 2016

Hyperloop Research - Revolutionary Transport & Historic Transport Branding

Hyperloop Research - Revolutionary Transport & Historic Transport Branding

Revolutionary transport
Began looking into the history of Land, Air and Water travel as a whole to outline the most influential and revolutionary technologies. People will have been skeptical of these transports back then like with the Hyperloop concept but now these revolutions have paved the way for the future or transport, as Hyperloop will do. 

Aviation Revolution
Aviation desires started as soon as Man saw birds, Greek mythology suggests that early plans where aimed at imitating birds. 

Leonardo De Vinci created technical hypothetical drawings of Flying machines.
Balloons, Airships & Flying machines where all created in the development stage with the Wright Flyer been made in Dec 17 1903 as the first working flying machine leading on to fast progression to commercial airlines the earliest successful commercial prototype been the Boeing 367 in 1954 operating into the 70s. 
582mph & Paved the way for an even faster progression of Airlines. 

Concorde 
Supersonic Jet.
1,354mph. 
Traveled twice speed of sound.
Operated from 1969 - 2003.
The name Concorde = Harmony in french, this is quite a comforting name and draws attention away from skepticism and worries of safety. 
£1.3billion overall project, £23million per aircraft. 
Slender lines and curves.
Exclusive as it was very expensive. 
Not efficient when it comes to running costs & Pollution, Hyperloop is incredibly efficient and eco friendly
92 - 128 passangers. 

Roads
Roman roads allowed travel time to be decreased, the main focus of all travel development is to reduce travel costs and decrease travel time safely. 
John Loudon McAdam created the first Highways, a system similar to the positioning of the Hyperloop tube across any terrain by elevating the roads/tube across uneven terrain, a cost effective way of overcoming landscape issues.

Water & Boats
Canals were an efficient mode of transport especially for freight, simple 2 directional long distance lengths of water where beginning to become most used in Western locations in the middle ages and where used to there full up until the introduction of railways. 
This same industrial revolution saw the introduction of steam boats allowing cross country travel for both freight and commuting

Rail
Railways are the closet format of transport that can compare too the Hyperloop system in terms of using tunnels and the set direction dictated by tubes and tracks. 
1820s Industrial revolution began to see the introduction of revolutionary steam trains for over a 100 years as a main form of travel and freight distribution.

The rail revolution within this format and still as iconic today as it was in 1863 is the London Underground. A Rapid public transport system that paved the way for introduction of electric carts in the 1890s. 
2014-2015 saw 1.3billion passengers use the system.
The track covers 270 stations over a 250 mile route covering the whole of central London and a wide spread of outer London.
The Underground makes traveling internally within London much more efficient traveling at 21 mph. Compare this too the 800mph Hyperloop boasts these efficient internal City travels can easy transform into internal cross country travel or even cross country travel if a system like the channel tunnel is devised. 

The Schematic Tube Map and color coding system designed by Harry Beck in 1931 has been voted a Design Icon in 2006, alongside the Johnston Typeface and roundel icons used in the branding a highly effective timeless Identity that employs trust has been created. Learning from these past trustworthy identities and applying a modern twist would be a good way to go. 

The development of energy efficient and fast travel rail has always been focused around the reduction of friction, much like how the de pressured vacuum tubes of Hyperloop operate. 

There will be concerns of safety when speed is involved, but looking back at the development of high speed rail shows that in 1964 the Tokaido Shinansen carried 5.3 billion passengers in its life time at 175 mph and cut a typical cross country journey from Tokyo to Osaka from over 5 hours to 3 hours. 

From this development in the 60s the Shanghai Magled was introduced in 2004 and travels at 274mph cutting this same journey down to 2 hours and 20 minutes, this technology uses magnetic levitation, a similar concept to the Hyperloop hovering on a pocket of air with the use of Magnets as a propelling system. If trust was gained from this development there should be no worries with Hyperloop, the travel times will be the main attraction for the customer so this needs to be kept a main focus. 

NASA & Underground
Looking further into the Branding and visuals from all things Nasa and Underground, a link between trustworthy and revolutionary internal travel and the pinnacle of technology and space travel will be the best way to create concepts that reflect the format of Hyperloop as it is a revolutionary follow on from tube travel using technologies that can only be related

 










Design Boards & Preliminary logo developments


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