Design of website, logo, printing of business card and invoice.

Design of website, logo & printing of business card and invoice

Elliot's role was to create a logo and business card, the logo was used in the making of the presentation where it was split down into colored sections, a color for each of the members of the business. My responsibility was preparation of the files and production. 

Aver Next in demi bold was used to achieve a contemporary and clean aesthetic but maintaining a friendly feel through its geometric roundness which resonates well with our tone of voice of the company. The use of bright colors also emulates our friendly and informal yet professional tone of voice while also supporting the concept behind the logo.

The logo is influenced by rail travel way finding and maps, the incorporation of the arrows giving a suggestion of location and multiple direction which resonates well with our multi disciplinary approach while also creating the shape of an N. 

Orange represents Web design - Joe

Blue represents Branding - Elliot

Pink represents conceptual thinking - Me

Green represents illustration - Neill.

My part

After cleaning up the files elliot sent me ready for print I decided on printing us all an individual business card that links with these color choices and how they represent our creative specialisms. 

I cropped the outer pattern to neaten things up and allowed me to place 4 business cards on 1 A4 sheet using a continuous pattern, changing the point size of the typeface to 8pt for the sub copy and 12 pt for the name to give off a better sense of hierarchy keeping focus on the name of the creative to maintain this personal connection we want to maintain for our whole brand identity.  

Spacing everything and centralizing things made better use of the space too creating better balance and legibility of the information presented. 

I colored the back pattern for the cars in a slightly darker hue than the stock I was using, this would then give off a matte spot UV sort of effect, a nice subtle representation of the pattern we created from the logo without it been too garish and distracting. 

The invoice we made carried on this idea of direction with the incorporation of the arrows into the Invoice header with a supporting message that follows our professional yet personal and informal tone of voice while giving off a hint of our down to earth routes.

I chose to print the information side of the business card in black on a crisp white stock as this maintained legibility and readability of the information. The black and white contrast of tone helped create this legible and readable aesthetic, the crisp white also allowed a nice contrast of hue and tone within the colored stock within these duplex printed cards. 

 

We want to go down the direction of hand wrote invoices, so making a blank template was all that was required. Hand writing invoices maintains that personal connection with the client, typed out invoices may seem a little corporate, something we want to avoid at this stage. 

Printing black and white on average printing paper will cut down on outgoing costs too helping us maintain a higher profit margin, its all in the little details!

Me and Joe designed a quick holding page for some web presence, a lot of agencies websites I looked at had these single page sites with just examples of there work on and contact details. A lot of the time this is all the client needs to see to gain an initial first impression without the need of scrolling through pages and sub pages of the site. 

A few examples of work by us as individuals as well as the business would be loaded on here showing what each individual can bring to the table as well as our work as a collective. Some people may be after a certain aesthetic that one of the creatives may specialize in, we operate on an even split so if this was the case it would make sense for this person to take lead of these types of briefs to meet customer needs.