DH & JS Trading
The responsive module give me a lot of creative freedom when it came to the briefs I chose to fulfill the module, I wanted to enhance my focus on conceptual branding with a multi discipline approach so tackled briefs that allowed me to look at editorial design, type design, contemporary and traditional image making and informed use of production methods and process's.
One outcome that I feel benefit me a great deal was brand identity I created for DH & JS trading, an Automotive & Workshop supply distributer. It was a great opportunity to get my work out there with future potential of recognition and the promotion of my services through word of mouth from Danny & Jason.
Evaluation
Initially Danny & Jason approached me wanting online presence for there eBay business, this itself was a little dry so I expanded on this brand identity to more print based collateral. I feel I met the duo's requirements and a little bit more, granted the project was left quite open to me they just wanted a concept and resolution that drew customers into there eBay presence with the only requirement been the injection of purple and green.
The concept I created worked well enough to portray the companies products and services while also taking two colours that wouldn't usually work together into quite a conceptually relevant outcome with lots of personality and connections between the company and there customers. As I want to specialise in branding I really focused on the target market when deciding on the concept and how I go about resolving it, I feel I did this very well.
What I also did well was taking a business and creating an entirely new style of brand identity, usually mechanical distributors share a dry sort of cheap looking aesthetic, theres nothing unique about most mechanical organisations brand image. I managed to inject a personal tone of voice into the outcome while also presenting the companies mechanical products and services in a conceptual outcome with iconography that expands on this personal link between customer and company by taking shapes from the logotype (wich all derived from there initals) into iconography that represents the products they sell.
For the digital presence I definitely met there needs, as you see in the development stages and feedback they were happy with the outcome and it definitely stood out through the use of bold tones, imagery and weight.
The print collateral had to be a little more reserved though to avoid a playful tone of voice, it needed to remain accurate and precise to emulate the mechanical products and services, through the careful selection of stock, structured layout, type size and weight I achieved this emulation of the products services while also maintaing a friendly tone of voice and that personal connection.
This personal connection was enhanced through gratitude cards, and the selection of the brands colour within the business card stock. I carefully considered every stage of the brand collateral to maintain focus on the business's services, the friendly tone of voice and the personal link between customer and company.
Through the development I experimented with colour and stock within the print collateral, I think a little extra development on the gratitude cards would have done well as I dont think the repeated pattern works consistently with the rest of the collateral, it doesn't feel out of place but it does share a slightly playful tone of voice.
I really learnt a lot about brand identity through these resolutions, how to communicate a specific service to an intended target audience, and also the beginning of creating a link between online presence and printed collateral something that is very important within the branding direction I want to go down.
Initially Danny & Jason approached me wanting online presence for there eBay business, this itself was a little dry so I expanded on this brand identity to more print based collateral. I feel I met the duo's requirements and a little bit more, granted the project was left quite open to me they just wanted a concept and resolution that drew customers into there eBay presence with the only requirement been the injection of purple and green.
The concept I created worked well enough to portray the companies products and services while also taking two colours that wouldn't usually work together into quite a conceptually relevant outcome with lots of personality and connections between the company and there customers. As I want to specialise in branding I really focused on the target market when deciding on the concept and how I go about resolving it, I feel I did this very well.
What I also did well was taking a business and creating an entirely new style of brand identity, usually mechanical distributors share a dry sort of cheap looking aesthetic, theres nothing unique about most mechanical organisations brand image. I managed to inject a personal tone of voice into the outcome while also presenting the companies mechanical products and services in a conceptual outcome with iconography that expands on this personal link between customer and company by taking shapes from the logotype (wich all derived from there initals) into iconography that represents the products they sell.
For the digital presence I definitely met there needs, as you see in the development stages and feedback they were happy with the outcome and it definitely stood out through the use of bold tones, imagery and weight.
The print collateral had to be a little more reserved though to avoid a playful tone of voice, it needed to remain accurate and precise to emulate the mechanical products and services, through the careful selection of stock, structured layout, type size and weight I achieved this emulation of the products services while also maintaing a friendly tone of voice and that personal connection.
This personal connection was enhanced through gratitude cards, and the selection of the brands colour within the business card stock. I carefully considered every stage of the brand collateral to maintain focus on the business's services, the friendly tone of voice and the personal link between customer and company.
Through the development I experimented with colour and stock within the print collateral, I think a little extra development on the gratitude cards would have done well as I dont think the repeated pattern works consistently with the rest of the collateral, it doesn't feel out of place but it does share a slightly playful tone of voice.
I really learnt a lot about brand identity through these resolutions, how to communicate a specific service to an intended target audience, and also the beginning of creating a link between online presence and printed collateral something that is very important within the branding direction I want to go down.
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