Putting together a PDF portfolio & CV for Analogue

Putting together a PDF portfolio & CV

Analogue asked for a PDF portfolio of my work and with a good breakdown from John I began putting something together for them to consider in regards to a summer placement. 

While not been part of my brand identity as a physical outcome its important to be able to present my work effectively showing my thought process's, design outcomes and concepts with injection of my personality to make me stand out as an individual as well as a creative.

The work I plan on including in the portfolio will be mostly from this years briefs as this was the strongest work I produced and really took focus and consideration within the direction of conceptual multi disciplinary design and branding. 

I will include work that covers a range of outcomes and purpose to show the varied subjects I can create work for, been a one trick pony wont make me stand out much too them. The work I choose will also resonate and reflect the concepts and outcomes they produce as I need to show I can benefit there current practice, a few examples of work that are different to there usual style will also show something different that I can bring to there practice. 

Bullet points are made to outline why I have chose these to put into the portfolio, more so for me to look back on. 

Secret 7

Music oriented purpose. 

Multiple process's both analogue and digital. 

Conceptual approach to expressing an era, iconic aspects of an era and the tone of voice of a song. 

Contemporary design aesthetics. 

High impact. 

DH & JS Trading

Client work. 

Branding focus.

Considered tone of voice to enhance customer perception.

Combination of company founders injection of personal connection to the customer through tone of voice with informed knowledge of services within the brand image and collateral. 

Fedrigoni

Visualizing historic process's in a contemporary and sustainable way. 

Focus on format, layout, structure, interactivity and tactility. 

Present a focus on heritage, culture, creative target audience, technical aspects

Exploration of iconography within an informative tone of voice. 

Consideration of design principles; color theory, typography and hierarchy to enhance concepts and digestion of information. 

Penguin Freakonomics

Technical aspects relevant to publication design (Grids, hierarchy, layout, color)

Turning a quite dry and boring subject into something more trend driven and contemporary for a younger more contemporary audience. 

Visualizing iconic aspects of the book through conceptual image based type design. 

D&AD Pantone

Resonates with the studios local area, maybe a hint of nostalgia and recognition of some aspects of the book may be achieved. 

Considered use of color. 

Consistent imagery that uses a system of shapes that derive from an overarching idea that sums up the heritage of a location. 

Stripping back iconic events and heritage into concise images that carry a color scheme throughout the whole book. 

A consideration of craft, production and paper stock to support concepts and ideas. 

My design process leaflet

Provides an overview of my individual thought process.

Strong concept and well presented. 

Good level of craft and production techniques and finishes. 

Whiskey Elements logo 

Re interpretation of something iconic of a location and heritage that resonates perfectly with the organization to influence a logo.

Use of color to represent heritage and instant recognition of a product.

Diverse logotype system with multiple applications. 

Tsukuba Motorsport Branding & Collateral

Full brand identity from start to finish.

Cultural considerations. 

Interactive print & digital collateral. 

Strong concept.

Refreshing aesthetics and concepts compared to typical automotive branding. 

Concepts applied to diverse creative outcomes; production, logo, digital, print and finishes. 

PDF Portfolio to send off & Sent off

I chose to format the textual explanations in a way in such it provided a brief overview of the work with more detailed images to follow, more like a slideshow so the flow of the work presented felt more personal as the document was made specific for them to resonate with the multi disciplinary studio.